SEO & ROI
[column]I can’t tell you how many times I hear people—mostly marketers who don’t have the acronym “SEO” in their job titles—discussing the latest shortcuts to *search engine results page* (SERP)...
View ArticleAssociation Revolution
[column] Remember your association’s magazine? That thing you’ve always done? Maybe it’s monthly, maybe it’s quarterly, maybe it’s annual. For many members—the checkbook members, who often are the...
View ArticleSearch Engine Overload
Tim Nolan explains why a social media plan may be a good-or a bad-move for your business. Continue reading →
View ArticleThe Beauty of Data
Every 48 hours, the world produces vast amounts of data—so vast, in fact, their sum matches the quantity of all information created from the beginning of civilization until 2003, as Google’s Eric...
View ArticleTying the Knot
When McDonald’s Corp. invested in a sponsored Tweet last January it asked the Twitterverse—using the hashtags #MeetTheFarmers and #McDStories—to share their favorite memories about the brand. The...
View ArticleHow Content Goes Viral
Every 60 seconds, another 48 hours of video is posted on YouTube. People tripping. Babies laughing. Cats farting. Any given day sees another 250 million tweets. And in any given month, the average...
View ArticleWho’s Afraid of Big Data?
I am constantly amazed when recognizable brands are quite willing to pull the trigger on large content marketing campaigns based upon little more than demographic information and a hunch. More-robust...
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